Long ago it was recognized that the value of a diamond was determined by cut, color and clarity. The most valuable diamonds were those that were clear. Anything less than total clarity was considered a blemish and a defect. Later some colored diamonds — pink and blue — gained recognition as possessing a value all their own. But the common brown diamond, the one that was easiest to come by, was beneath notice. Until one day, sometime in the year 2000, LeVian introduced Chocolate Diamonds. Everything changed! What was once too common to notice is now all the rage. And this is good for all who appreciate beauty, for beauty comes in every color of the rainbow. LeVian Chocolate Diamonds are an affordable luxury.
“Is it really a diamond?” she may ask.
Tell her: “Not only is it a diamond. It’s a Chocolate Diamond!”
History of the LeVian Jewelers
The LeVian company has a rich and resplendant history in the business of selling, guarding and creating jewelry. They have been a respected name in the gemstone business for five hundred years. Some of Persia’s most famous rulers entrusted their most precious of stones to the Levian family for safekeeping. Nadir Shah, the eighteenth century conqueror of great renown, left two of the jewels that he pillaged — the Kooh-i-Noor and the Daria-i-Nur, both gorgeous diamonds — to the care of the LeVian dynasty of jewelers.
The United States branch of LeVian Jewelers was founded in 1950 by Abdulrahim Ephraim LeVian. LeVian is famous for its invisible settings. It was in the year 2000 that they set about creating a market for the here-to-fore undesirable common brown diamond. The marketing campaign which associated the luxurious flavor of chocolate with the rich luster of the diamond has been a smashing success, and chocolate diamond engagement rings are now very sought after!
Are All Brown Diamonds Chocolate Diamonds?
What then makes a diamond a Chocolate Diamond? Are all brown diamonds to be called chocolate diamonds from here on in? Or are Chocolate Diamonds a cut above?
Marketed under the label LeVian Chocolatier, Chocolate Diamonds are a company trademark. You will often see it written like this: Chocolate Diamonds®. While other jewelers may attempt to call their brown diamonds chocolate diamonds, if it is not by LeVian, it is not a Chocolate Diamond®. So beware of imitations!
What Makes LeVian Chocolate Diamonds so special?
Mined at the Argyle Diamond Mine in Western Australia, Chocolate Diamonds come in variety of shades and hues: pale cinnamon and champagne diamonds, rich cognac and honey chocolate diamonds, and deep, dark clove diamonds.
The LeVian Chocolate Diamonds are naturally colored, and their exact shade of brown is dictated by the undertones of the stone itself. But if you are not careful and buy from another jeweler, you may end up with brown diamonds that have been irradiated to create the color. There are even artificial brown diamonds. Beware of false gems and of unscrupulous merchants who may try to trick you.
For a true Chocolate Diamond, there is none like LeVian.
Buy A Levian Chocolate Diamond
Buy a Levian Chocolate Diamond and you are buying all rolled into one the latest fashion trend and a tradition in fine jewelry dating back to Persia of five hundred years ago! This is a product of an American twenty-first century company that is run with a tradition of family honor that is missing in most multimillion dollar corporations of today. And if you have no chocolate diamonds yet to pass down to your heirs, then today may be the day to start a new tradition! Buy a Levian Chocolate Diamond because it is better than chocolate and is more than a mere diamond! It is an affordable luxury that can be enjoyed today and passed on to the next generation.
Copyright 2010 Medora Trevilian
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I was visiting Joanna Ortiz today at the David Yurman Houston Galleria location today. I work nearby and had passed their windows numerous times admiring the black diamond rings for men. So I stopped in to try one on and found the black diamonds did not compliment my complexion like the chocolate diamonds did. Besides, chocolate is so much more delicious.
When is there going to be a sale? Where else could I look to do some comparison pricing?
Sincerely,
C.W.
Besides David Yurman at the Houston Galleria, you might also like to try Macy’s, online as well as their brick and mortar stores. Sometimes you can find interesting bargains online, of equal quality, but carrying a much lower pricetag. Even Amazon carries some chocolate diamond jewelry, for men as well as women.
If you are looking for a particular piece at a bargain price, sometimes even eBay could be a place to search. Online, there is less variety, but when and if what you are looking for materializes, it can be at a very reasonable price!
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