Some people tend to mess up a lot when they’re trying to apply a small amount of blush and they get it all over their face. I prefer to apply as little blush as possible to avoid the clown look. It’s always good to have a blush that’s not too bright if you’re trying to do an everyday look. It has to be more neutral and go well with your natural skin tone. If you’re doing a formal look then you can apply it as a bright blush but as long as you keep it on your cheeks. Also using a good blush brush that you can easily apply will help make it look much more natural.
First what you must do is apply a little bit of blush to the brush but not too much because if it’s too little then you can at least build it up later. If it’s too much then when you wash it, it can smear all over your face making it look like you just got a sun burn. So when applying it smile and find the apples of your cheeks. Apply it onto them gently and in a circle motion. Then sweep it up a little bit outward. Once you’re done applying it you can take another brush to blend it in more. This may sound very simple but for some people it takes practice to get it just right.
For how to properly apply blush watch this video which I do not own: